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Beginning January 1, 2018, club charter applications will only be accepted online via MyLCI. This change will expedite the club chartering process and is in accordance with board policy adopted in October 2016.

Please contact with any questions.

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LCI Forward

Our vision is to be the global leader in community and humanitarian service.

What We're Working On


Lions Mobile App

Lions Mobile App

Second Century Ambassadors

Second Century Ambassadors

Service Activity Reporting

Increase in Service Activity Reporting

4 Areas of Focus & Strategic Inititives
4 Areas of Focus & Strategic Inititives
  1. Delight the Member
  2. Pursue Frontiers of Service
  3. Be the Best Association
  4. Shine a New Spotlight
Enhance Service Impact & Focus

Enhance Service Impact & Focus

The number of people in need served by a Lions Club - the visually impaired, people with disabilities, people needing urgent assistance and often life-changing medical assistance - has increased sharply (by four-fold) since 2010-11, and is increasing every year.

Reshape Publie Opinion & Improve Visibility

Reshape Public Opinion & Improve Visibility

The need for voluntary humanitarian service is higher than ever as a result, and we need to remind society of our impact, and what communities could be like without a Lions Club, and what people united in service can do to meet rising needs and build communities of hope and resiliency.

How We're Doing It

Updated Service Framework

Updated Service Framework

Strategic Marketing Plan

Strategic Marketing Plan

Total Quality Program

Total Quality Program

New Innovative Prodocts

New Innovative Products

Pursue Club, District & Organizational Excellence

Pursue Club, District & Organizational Excellence

We are today the largest voluntary service organization in the world. Continuing to innovate in services to Lions clubs and districts, including further harnessing technology advances, will be essential to our second century of success and expanding our humanitarian service.

Improve Membership Value & Reach New Markets

Improve Membership Value & Reach New Markets

People have more choices today to serve and give back to their community/people in need. We need to continue promoting new ways for caring people to be involved in our service and provide options for service engagement which are flexible and mesh with today's busy lifestyles. We will continue to welcome people of all ages, genders, races and faiths into our movement.

Key Benefits

Pursue Frontiers
of Service

More vibrant and resilient communities where humanitarian needs are effectively addressed.

Shine a
New Spotlight

Increased awareness of Lions as the world's recognized leader in voluntary service for another century.

Be the Best

Increased membership and improved retention with the majority of clubs growing every year.

the Member

New ways for people to serve so that more individuals can be part of life-changing service.


Watch the Video

A Glimpse of the Future

The future is closer than you think! Get a glimpse of LCI Forward’s innovation in action in this inspiring video. Download it and share it with Lions today.
Watch the Video

LCI Forward Plan Video

Watch LCI Forward come to life and learn how Lions are working to serve 200 million people per year by 2021. Share the video with your club today!
Watch the Video

LCI Forward PPT

Take a closer look at our goals and strategic plan for our second century of service. Download it now and share the vision with Lions around the globe.

Second Century


Action. Leadership. Innovation.

Be a part of the future

Join other passionate Lion leaders as they invest in emerging causes, technologies and the member experience to create their legacy in Lions' history. Your contribution of US$5,000 will help Lions Clubs International pave the path towards impacting more lives than ever before.

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