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Beginning January 1, 2018, club charter applications will only be accepted online via MyLCI. This change will expedite the club chartering process and is in accordance with board policy adopted in October 2016.

Please contact NewClubs@lionsclubs.org with any questions.

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Public Relations Guide

Public Relations Guide

Public relations involves all forms of communication – written, verbal and non-verbal. It includes writing news releases and distributing promotional flyers. Equally important are actions often taken for granted, such as wearing a Lions lapel pin and marching in a parade.

Good public relations – informing the community that your club built the park, conducted the vision screening or collected the eyeglasses – will help foster community support. Public relations can even support your club's membership efforts. People want to belong to a successful and reliable organization. By actively promoting your club and its worthwhile activities, you'll be projecting a positive image in the community – and showing that your club is worth joining.

Public Relations Tools and Information

Find answers to the following key questions, and spread the word about your club – and tell people about the good work you're doing in your community.

For More Information

For a comprehensive public relations overview, download our Club Public Relations Chairperson's Guide (PR710). Or contact us today.

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